loading...
Market research services for all your survey needs
We own a quite 233.000 active members online panel in Top 5 European countries and 170.000 active subscribers in a Russian online panel co-managed in partnership with a local operator
A Network of local partner allow us to manage online projects in countries that we don’t cover directly.
Since 1999 Interactive operates in the field of Face to Face (F2F) interviews using both the PAPI (pen and paper interviews) and CAPI (computer assisted personal interviews) methodologies. In 2013 Interactive has completed more than 25.000 F2F interviews in Italy.
Interactive has a number of market research tools and techniques that can help create or update packaging so that it has the impact to grab attention and the ability to communicate to consumers.
The full power of an eye-tracking tool in the palm of a hand, without loosing any detail!
Services
Software Tools
Mystery Client is a methodology used to check the actual quality of the service provided to clients by a point of sale, or the strenght of a brand in a multibrand point of sale. The methodology implies carrying out concrete commercial actions at the point of sale by persons behaving as real client, but whose real role is unknown to the point of sale managers and staff.
The main targets of the methodology are:
Interactive has been one of the first Italian market research company to invest in a proprietary web interviewing system that makes it possible to fully check all the productive procedures.
A multi-level IT security system guarantees the privacy and the complete security of both the respondents' personal data and the data gathered during the interviews. Sophisticated backup and Disaster Recovery solutions have been developed in order to avert any possible data loss.
Interactive proprietary web environment guarantees its clients’ researches the following advantages and benefits: